OLIVIER CASSEGRAIN, Feb 27, 21

Olivier Cassegrain

Co-Owner & in charge of the US market LONGCHAMP bags

NYC, NY

IS A LONGCHAMP BAG MORE THAN AN ACCESSORY ?

OC : "In the 1980s, we ran an advertising campaign that said "Longchamp and me, it's for a long time". Myself, I carry my house on my back and when I choose a bag, I keep it for at least 5 years. This year, we did not choose a muse in our advertising campaign, it is a decision on our part because after Kendal Jenner, we wanted someone whose behavior and attitude our customers feel closer to. As was the case with Kate Moss who during our 7 campaigns, had an extraordinary charisma, a naturalness and spontaneity. She outperforms and far outclasses all Instagram starlets."

TO WHAT DETAILS DO YOU ALWAYS PAY ATTENTION ON YOUR DINNER TABLE ?

OC : "I'm a bit of a maniac because I went to hotel school ... I am very attentive to the way the forks are placed. In France, forks point down because the coat of arms was engraved on the back of the handle of the fork. I also always make sure that the knives are not too far from the edge of the table. And, I always pay attention to the positioning of the glasses. Indeed, I don't like it when they take the wrong place. Today we often have a tumbler for water and a wine glass, it bothers me because it is not visually harmonious. Then, it depends on where you are: if it is a lunch in the south of France where the atmosphere is more relaxed then, it bothers me less but in Paris for example, I find that the tumbler and the wine glass do not fit together next to each other. Also, I hate when the napkins are excessively folded. This is the rule I learned in school, a simple fold is always the best."